For the next 5 years the size of data available is expected to grow at a rate of 40% per year.

The awareness of data as the most critical asset for an organization keeps growing but the results will not follow and despite large investments to manage this crescent entry of data, most organizations are still unable to retrieve the meaningful insights that will enable them to take advantage of the potential created by all this data.

Data management, in its multiple areas, became than ever as it demonstrates the value of analytics in allowing organizations to make more informed decisions, ultimately benefiting its bottom line.

How important is to govern the data asset?

The capability to have control of the data existing in an organization, enables that organization to reduce risks associated with data, to reduce costs with data related processes, it’s critical for regulatory compliance and of course will work as an enabler for analytical applications of data, assuring that timely, consistent, and trusted data is provided business to support critical decisions.

Data is the biggest challenge when employing new technologies and the impact of data-driven decisions is larger than ever before. The availability of high-quality data is paramount for technology to have the right impact.

Owning and trusting data are two completely different things, the amounts of data available are increasingly bigger however that data is not suitable or trustable enough to make business-critical decisions with. This lack of trust in the data has a twofold impact, it either inhibits decision making, or even worse, it induces decisions based on false assumptions.


Taking advantage of my extensive experience in the data management area, in worldwide projects in Europe, Middle East and Africa across different industries, I am now engaging with local partner across different countries in Africa and the Middle East to help them to leverage and develop opportunities in these areas.

If you want to know more get in touch with me at


  • Kenya

  • South Africa

  • Nigeria

  • Tanzania

  • Rwanda

  • Ethiopia

  • Sierra Leone

  • Ghana

  • Uganda

  • Egypt

Pathways International and Jose Almeida announce a partnership to deliver an end-to-end approach to the digital transformation challenges in the East African market. Pathways International, a business-focused tech company and provider of solutions to help organizations better manage their data and allow governing parties to use this data in their decision-making process, and Jose Almeida, experienced data consultant, are partnering to offer the East African market an end-to-end approach to the digital transformation from a data-driven perspective, to enable a seamless data journey and transition. Read more